Year
2024
PLATFORM
IJIP
Category
Research
focus
Behavioral Addiction
This research investigates how college students experience behavioral addiction to Instagram, especially across gender and usage patterns. With 200+ participants, we measured psychological components like escapism, disengagement, and lack of control. This study filled a crucial gap in platform-specific addiction research and brought behavioral science into everyday digital conversations.
Using the Test for Instagram Addiction (TIA), I applied a structured psychological framework to quantify usage behaviors. But numbers weren’t enough—I wanted to understand what they meant. Through academic analysis and global peer discussions, the findings sparked dialogue that shaped how young adults relate to their digital identity and online time.
I didn’t stop at theory. This study laid the foundation for Socials, my offline-first app that reimagines how people connect in real life. Insights from this research influenced user flows, interaction design, and content intent—ensuring that what I build is rooted in real behavioral science, not assumptions.
Published in the International Journal of Indian Psychology, this paper became one of the most-viewed articles in its field. Presented in research workshops and echoed by students worldwide, it turned personal behavior into public awareness—proving that academic work, when designed with clarity and empathy, can travel far beyond the lab.
